The proliferation of organization and narratives raises the need for organizations to sophisticate their speeches to be able to arrive more effectively to priority audiences.
A differential organizational story becomes like this an essential element of the strategies of reputation and legitimacy. It is therefore necessary to know the necessary methods and tools to be able to make these stories in the most effective and creative way and at the same time communicate them through the most adequate spokesmen and the most influential channels. This workshop will be structured in two parts:
1º The development of the essential elements to set the story of the organization
2º The broadcasting strategy to reach certain stakeholders and segments of public opinion through different spokesmen and media.
More and more stakeholders are influencing on public opinion.
Awareness with the evolution of the traditional sector of the media.