With more than 20 years’ applying a strong expertise in data-driven strategic planning, optimizing business processes and achieving commercial goals through technology, web-based solutions and customer-management excellence. Prior to joining Vinces Consulting, Alfredo was CRM & BI Manager for Page Group, LetsBonus | LivingSocial, and Husa Hotels. Previous to this, he was general co-ordinator for Condor, where he held responsibility for all international operations in Central & Eastern Europe. He is a Graduate of IESE Business School, holds a Master degree in Tourism and Hospitality Management from ESADE Business School, and a Bachelor in Marketing of the Charles University in Prague. He is a professor of CRM & BI at the Hotel Management Master Program of the UAB.