LEGITIMATE INFLUENCE

New Data & Business Intelligence department

This new department will reinforce Vinces’ role as a strategic consultancy firm for Heads of Public Affairs. It will provide them with new tools to facilitate the anticipation of political decisions, the prediction of institutional risks or the monitoring of their ability to influence.

We have set up a new technological department (Data & Business Intelligence) to promote the digitalization of the Public Affairs services that we offer companies and organizations.

This new line of business is launched under the direction of Alfredo Ruiz Brichs, who has joined the project after more than 20 years’ experience in data-driven strategic planning, optimizing business processes and achieving commercial goals through technology, web-based solutions and customer-management excellence.

Nuevo departamento de Data & Business Intelligence



Prior to joining Vinces Consulting, Alfredo was CRM & BI Manager for Page Group, LetsBonus | LivingSocial, and Husa Hotels. Before this, he was the general coordinator for Condor, where he held responsibility for all international operations in Central & Eastern Europe.

He is a Graduate of IESE Business School, holds a Master degree in Tourism and Hospitality Management from ESADE Business School, and a Bachelor’s in Marketing of the Charles University in Prague. He is a professor of CRM & BI at the Hotel Management Master Program of the UAB.

Since our creation in 2009 as an independent Spanish consultancy, we have always been committed to the development of innovation within the Public Affairs sector, looking for new lines of business and creating cutting-edge technological tools that help improve strategic plans focused on legitimising the interests of our clients in the political, regulatory and social environments.

 

Vinces