Touristic sector experience

Tourism is an essential economic, social and cultural activity of our country. Spain is already a leader in tourism and its influence is still growing internationally. This sector, which represents around 11.5% of Spanish GDP, generated around 125,529 million Euros in 2017. This is due to more than 82 million tourists who visited our country and the 87,000 million Euros spent in our hotels, restaurants, museums and shops. However, all this growth brings with it a series of challenges that affect the economy and society, and that public decision-makers, as well as companies operating in the tourism sector, have to face.

Tourist overcrowding, lack of sustainability and profitability of the current tourism model, and coexistence with disruptive models that enrich tourism experiences are some of the challenges facing the sector. From its offices in Madrid and Brussels, Vinces offers strategic advice in public affairs to companies in the tourism sector so that they can build social legitimacy and influence democratically and ethically in political and regulatory environments.

Among other solutions, this advice includes:
  1. Recommendations regarding the most operational structure that a public affairs department should have in a tourism company.
  2. The prioritization of strategic stakeholders influencing the public agenda, seeking to maximize the available internal resource.
  3. The monitoring of the activity of strategic stakeholders in social networks through artificial intelligence tools.
  4. The construction of narratives (storytelling) adapted to strategic stakeholders.
  5. The monitoring of regulatory and political activity in the General Courts (Spanish Parliament), the 17 regional parliaments and the Governing Councils of the 17 Autonomous Communities.
  6. Influencing strategy planning in the political, regulatory and organized civil society environments, through a set of tools: coalitions, mobilization, conferences, reports, and collaboration agreements.
Experiencia en Turismo
Experiencia en Turismo
Experiencia en Turismo
Experiencia en Turismo
Experiencia en Turismo

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